Advertising

As you already know from our discussion in class yesterday we are going to be looking at advertising. Right now we will be focusing on what makes ads effective and how they target different groups of people.
For your next assignment you must find ads for two similar products and deconstruct them to find which is the more effective of the two.

Include the ads that you are using and answer the following questions for each ad.
Use your handout from yesterday to help you answer these questions.

Advertising Assignment

1. Who is the intended audience?

2. How does the ad appeal to them?

3. What visual element(s) does the ad contain? How are they used? (Refer to handout).

4. What story component(s) are contained in the ad? How are they used?

5. What need(s) does the ad exploit? Explain.

6.   Does the ad address a social issue? How?

7. In your opinion, is the ad effective? Give at least 3 specific reasons why/why not.

8.      Which of the two ads is the most effective? Why?